Creating meaningful experiences is the innovation strategy that will result in long-term brand value.
The 2007 seminar is infused with insights on how to create "disruptive experiences." Using Clayton Christensen's theories on disruptive innovation, this seminar will demonstrate how to apply disruption to your brand experience strategy.
Designed to help design managers and strategists innovate new experiential offerings, this seminar helps you meet the most pressing need of today's consumers-the need for meaningful brand experiences.
The focus will be on how to create value in today's cluttered, saturated, and price-driven marketplace.
Creating a meaningful brand experience matters to every public enterprise, whether you are offering goods and services, communicating corporate values, or designing environments.
Participants will learn why consumers place a premium on experiences that actively engage with family, friends, issues, and life choices, and how to tap into those opportunities.
The seminar will use case studies and team-based exercise to discuss how brand strategy and product innovation must evolve to meet the need for meaningful brand experiences.
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