Volvo Car Germany Appoints Saatchi and Saatchi

Volvo Car Germany Appoints Saatchi & Saatchi

Saatchi & Saatchi Germany announced that it has won a prestigious new account.

Just months after Saatchi & Saatchi Germany's new alignment and restructuring measures, the concept seems to be working: Volvo Car Germany is moving to the Lovemarks Company.

Michael Samak, who became CEO of the agency in January 2008, said, "Our Brand Health Check revealed that to its drivers, the Swedish auto-manufacturer has already achieved a real lovemark status.

Our job is to ensure that the number of fans increases."

Burkhart von Scheven, Saatchi & Saatchi Germany's CCO who has been driving Volvo cars for the past 13 years, commented, "With Volvo, we have a new name enriching our portfolio that makes the work easy for us.

As is the case with every strong Swedish brand, there is a lot of potential here for extraordinary creative work."

Chairman Holger Lutz, who was responsible for initiating this deal, is enthusiastic about the straightforwardness the Volvo team displayed right from the start.

"There has always been a great working atmosphere. They are cooperative and passionate about their own brand.

"First projects have already been briefed, Saatchi & Saatchi "Xplorers" have been taking a look at the market, the creative heads are working at full speed and we will soon be able to see first results.

Things will start to get really exciting with the introduction of the Volvo XC60, which Volvo will launch in autumn to mark the beginning of a new era."

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