The DBA's annual Design Effectiveness Awards are both prestigious and authoritative, the only award scheme that uses commercial data as a key judging criteria.
Year after year, winning case studies demonstrate that successful projects require the integration of the design brief with business aims and objectives from the outset.
This sets the stage for a transparent and accountable relationship between client and designer that provides the best creative and commercial environment for success.
The case studies also serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.
In a crowded marketplace, there is no place for one hit wonders; good design and good business are a longterm relationship.
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