Insight is necessary for innovation. However, understanding your customer is only the first step. DMI is working with internationally renowned Philips Design on a new 2 day, educational seminar, Integrating Design, Technology and Business for Rapid, People-driven Innovation to address the increasingly complex web in which products, services, technologies and user needs are interwoven.
This seminar, led by Philips Design's Jonathan Dalton, Design Director Product Development and Stokes Jones, Creative Director of Foresight, Trends & People Research, will discuss how organizations need to align the way they innovate across disciplines to address the increasingly complex web in which products, services, technologies and user needs are interwoven. The first session will take place in Chicago, July 17-18, 2008.
Product developers, design managers, leaders of innovation initiatives, marketing executives and people involved with market research will learn:
- How to create a common understanding of the end-user/customer
- How to create collaborative platforms to interconnect design ideas, technology solutions and business models
- How to make clear positioning choices from the start
- How to mutually engage stakeholders around a common, tangible focus
- Tools and methods for staging experiences and building relevant solutions around the end-user/customer
Jonathan Dalton is the Director for Philips Design's Consulting Practice in North America. His responsibilities include design business strategy, creative direction and account management. Dalton helps clients achieve business objectives and redefine markets through user-centered product and strategic brand design. Dalton's impressive roster of clients includes: GM, Motorola, Logitech, Fujitsu, 3COM, KitchenAid, DeWalt, Coca-Cola and Intel.
Stokes Jones is Philips Design's Director of Foresight, Trends & People Research in North America. His role is to galvanize front-end innovation by capturing and interpreting social currents, wants, and needs to build compelling design strategies for Philips and its clients. He has spoken at numerous trend watching conferences and is a recognized practitioner of the growing field that applies design thinking and consumer ethnography to product and marketing strategy.
Philips Design, headquartered in Eindhoven, The Netherlands, is one of the largest, longest established design organizations in the industry with creative force of some 550 professionals, representing more than 35 nationalities. The company has 6 branches across Europe, North America and Asia and runs about 5,000 projects a year. Its creative force embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills.
For complete information and registration, visit www.dmi.org/seminars.