Following the success of ATTIK's global brand identity work for Coke Red reposition and Coke Euro UEFA 2008 campaign, the company have been awarded three further Coca-Cola projects via Atlanta, Istanbul and London.
Coke's Creative Excellence team, which operates from their headquarters in Atlanta, have appointed ATTIK to create their official competition identity and global guidelines in support of their sponsorship of the 2010 World Cup in South Africa.
Coke has a rich, 70-year tradition of supporting international football, now in more than 100 countries and is more than just a sponsor of football - it is also a builder of the sport, promoting football at every level of the game around the globe, from grassroots programmes to the FIFA World Cup, the largest single-sport event in the world.
James Sommerville, ATTIK Co-Founder and Creative Director said, "It's great to be involved in a project of this magnitude not only because it involves the highest profile brand in the world and the fact we will communicate our design language to millions of people worldwide, but it's also football - a subject very close to our hearts."
Along with the 2010 World Cup project, ATTIK have created two seasonal visual identity systems for other Coca-Cola markets.
Working with Coke Istanbul, ATTIK has just completed the design language for this year's Ramadan period. The visual identity system will communicate to consumers throughout Turkey, Middle East (Saudi, UAE, Bahrain, Oman), Pakistan, Indonesia, Morocco, Tunisia, Algeria, Afghanistan, Bangladesh, Maldives and Egypt. The visual language will feature across all packaging, POS, and OOH.
Closer to home, ATTIK have also just created the visual identity system for Coke's Christmas 2008 for the second year running, under the supervision of GB and Germany. The new design language will be utilised throughout the entire trademark including Coke Red, Diet Coke/Coke Light and Coke Zero and will be used across all European markets.
Each campaign has been designed and created out of ATTIK's UK office in Leeds; with all creative work overseen by Sommerville who said, "Over the last three years we have undertaken approximately fifty Coke projects where strong design and the ability to communicate Coke's message to large audiences is a must."