After the success of the 2008 launch, Brandwidth's ATL campaign explodes onto the scene this week for the Guinness World Records Gamer's Edition 2009, with on-screen idents, print and online advertising plus a refreshed website.
Hailed by critics as the "Gamer's Bible" in 2008, this year's edition promises to keep gamers occupied for hours with 216 pages of original records, facts and trivia.
The all-new 2009 Gamer's Edition encompasses everything from the history of gaming to individual scores and facts from all genres of video games.
The book covers all consoles and gaming levels, as well as a special section on banned and controversial games, War Games, Superhero Games and Space Games.
The 2009 Gamer's Edition also features interviews with key gaming industry heroes, investigates the growing craze in healthy gaming, and offers Twin Galaxies' leaderboard of high scores and fastest times.
Building on Brandwidth's "monolith" design from 2008, where a giant book took centre-stage within a war-ravaged CGI landscape, the 2009 theme features the hero book in an industrial environment.
Leading with bold quotes highlighting the book's critical acclaim, the camera travels through the dark factory towards the giant book until an explosion rips through the structure, enveloping the cover.
The integrated campaign utilises the industrial look across TV idents and a series of online and print advertisements.