i29 Interior Architects created a new area in fashionable corporate responsibility for Gummo advertising agency.
As Gummo were only going to be renting the space on the ﬁrst floor of the old Parool newspaper building in Amsterdam for two years, i29 convinced Gummo to embrace the mantra of "reduce, reuse, recycle" to create a stylish office space that would impact as little as possible on the environment or their wallets.
i29 developed a theme that reflects Gummo's personality and design philosophy - simple, uncomplicated, no-nonsense, yet unquestionably stylish with a twist of humour. Everything in the office conforms to the new house style of white and grey. All the furniture was locally sourced via Marktplaats (the Dutch eBay), charity shops and whatever was left over at the old office. Everything was then spray painted with polyurea Hotspray (an environmentally friendly paint) to conform with the new colour scheme.
The new office is a perfect case study of a smart way to fill a temporary space stylishly and at minimal cost. The collection of old and repaired products in it's new coating has given a new potential and soul to the old furniture.