Dean Sciole, Saatchi & Saatchi's Head of Planning for China, is taking on a new role as Executive Creative Director of the Saatchi & Saatchi Beijing office, effective June 1st.
Dean began his career at Saatchi & Saatchi in 1994 as a copywriter in Taiwan, where he worked under creative giants including David Droga and Craig Davis.
He later moved to China to become a strategic planner, and was one of the founders of Xploring - Saatchi & Saatchi's proprietary approach to gaining consumer insights, an approach that is now ingrained into all the Network's offices worldwide.
While seen as a bold move that will no doubt spark debate in the industry, Dean's mandate is not just to inspire the best creative work, but also to champion the seamless integration of digital into everything Saatchi does.
"When I first met Dean I was impressed by his intense passion for creativity," said Edmund Choe, Chairman and Chief Creative Officer for Greater China.
"I was even more impressed when I found out that he was the Planning Director. There are many brilliant strategists out there but few are infused with creativity.
Dean Sciole is a creative purist at heart - and that I believe will make him an inspiring creative leader."