Set to launch in spring 2010, East of Borneo is a dynamic and extensive website: part art journal, part multi-media archive edited by Thomas Lawson, Dean of California Institute of the Arts (CalArts) School of Art.
This far-reaching publishing project will also include an imprint of highly focused books that reconsider neglected material and provocative themes within a contemporary context.
The development and launch of East of Borneo, signals the amicable end to CalArts' productive eight year collaboration with Afterall.
Under Lawson's co-editorship, the contemporary art journal was produced in partnership with London's Central Saint Martins College of Art and Design.
In an interview earlier this week, Lawson said, "As the internet forces radical change on all forms of publishing it has become ever clearer that all but the most entrenched art magazines are at risk of becoming obsolete in their current forms.
The interesting and exciting thing about this is the potential the web opens up for those of us who want to push forward.
As we envisage East of Borneo we will be able to offer readers and writers a much richer, and much more valuable and highly personalized, experience than print formats can.
And editorially we will also be able to explore more fully our roots in Los Angeles, while maintaining very active links to the rest of the world."