The Royal Institute of British Architects has today been named the UK's 114th leading business brand, in the prestigious Top 500 Business Superbrands list for 2010.
The announcement follows a robust selection process administered by The Centre for Brand Analysis.
The Institute increased its ranking by 76 places from last year's position, placing it ahead of global brands including CNN, Deutsche Bank and Castrol.
This is the third time the RIBA has featured in the Business Superbrands list; in 2009, the Institute was ranked at no.190, having been initially listed at no.244 in 2008.
The RIBA was assessed using strict judging criteria tapping into the views of an independent and voluntary council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov.
Of the thousands of brands considered for inclusion, only the top 500 are deemed to be Business Superbrands.
As a Business Superbrand, the RIBA is recognised as having the finest reputation in its field; it has also been judged on quality, reliability and distinction.
"It is an honour for the Institute to be recognised for this prestigious accolade for the third year running, and be firmly established amongst global brand leaders," said Harry Rich, RIBA's chief executive.
"Business Superbrand status will help us achieve an even higher profile with the public, our members and with government, as we continue to promote architects, architecture and the benefits to society of good design."