DAY Named Best of the Best at Red Dot Design Awards

DAY Named Best of the Best at Red Dot Design Awards

Amsterdam-based creative hotshop, DAY, has once again been recognised at the international Red Dot Design Awards.

The agency has been awarded with two 2010 Red Dot awards for their successful retail solutions.

DAY's innovative designs for the Van Gogh Museum shop and the Nike Store in Paris both received a red dot award along with the additional honours of "best of the best" and "distinction for high design quality," respectively.

DAY's success at this year's awards show follows on from last year's recognition for the agency's highly acclaimed integrated brand platforms and retail designs for Bugaboo International, Orange Telecom and the Rotterdam Climate Initiative.

"Being recognised for our achievements in design is an honour indeed," said Louk de Sevaux, Managing Partner of DAY. "The awards reflect both the success of these two retail designs and also our consistency in delivering successful solutions and quality concepts across retail, branding and design, year on year, for our clients."

The retail and interior design project for the Van Gogh Museum was headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with David Verburg (designer), Mette Hoekstra (interior design project leader) and Fleur Bos (project manager). Within the first six weeks, the new-look museum store booked a significant rise in sales, reflecting how insightful design can impact on business success.

In designing the new Nike store, which opened in Paris in September 2009, DAY worked closely with Nike Image Design. DAY used the location - an old bookstore in the heart of Paris' Le Marais district - to influence the concept. The result is a store which balances heritage with a modern contemporary twist in sports performance. As the first of its kind in Europe, the store is a high-visibility example of DAY's creative business solutions and interdisciplinary design expertise.


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