Herman Miller Launches Online Store

Herman Miller Launches Online Store

Hello Design just launched Herman Miller's first direct-to-consumer e-commerce store. They partnered with architectural photographer Juergen Nogai, who was Julius Shulman's partner, to communicate a visual language for the brand and its furniture through inspiring spaces.

As digital agency of record, Hello designed the store to give the best shopping experience possible. The store offers the widest selection of products available and a configurator tool for users to customize their furniture.

In addition, Hello is releasing an experiential site in collaboration with Herman Miller and fuseproject, which highlights the making of the SAYL chair. Live Unframed is an interactive flipbook filled with Yves Behar's quotes, concept sketches, behind-the-scenes video, and production photos. The site goes live on October 25th.

Hello Design

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