Simplehuman's classic line of "tools for efficient living" just expanded to a new collection of soap and sensor pump systems that are made for each other, like milk and cookies. All four soaps have the optimal consistency to work hand-in-hand with the any of the high-efficiency pumps and no-drip valve, ensuring no messy drips or clogs. Each soap pump is reusable and easy to refill.
To introduce this new product line, Hello Design created "made for each other," an interactive online experience with a soap shuffle interface that allows users to mix and match different pairs of soaps and pumps and buy them together with one click.
Hello Design filmed a series of videos leveraged across retail, online, and social media that highlight all the benefits and features of the new simplehuman soap lineup. Also part of the campaign is a Facebook memory game. Players are timed on how fast they can uncover all the pairs, with the quickest users featured on a leader board that shows which simplehuman products they are eligible to win.