Think Studio Designs New Look for Arts World Financial Center

Think Studio Designs New Look for Arts World Financial Center

Think Studio has been retained by NYC's Arts>World Financial Center to freshen their brand to promote the free music, dance, theater and exhibitions in the WFC's public spaces.

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The current Winter season is the first to feature the new look, which puts more focus on the actual events. Strong black and white photography and a bright color palette show the breadth of events, while unifying elements at the same time.

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