Debenhams' New Gift Card Boxes Slide Into the UK Market

Debenhams' New Gift Card Boxes Slide Into the UK Market

Debenhams have launched a new design for their branded gift card boxes. The elegant new packs have been brought in to accentuate the Debenhams brand ethos of offering design in every department by providing customers with a slick and fun way to present their gift cards.

The retailer worked on the project in conjunction with Burgopak Design and Packaging in London. Creating a unique gifting experience, the design incorporates Burgopak's patented sliding mechanism, connecting a display panel to hold any of Debenhams' gift cards with a section for leaving personalised messages.

In a move away from their standard form, the new gift card boxes resemble miniature shopping bags with nylon hanging straps. With chic, simplistic artwork provided by Debenhams, the midnight black design features a silver hot-foil stamp detail on their tag-line, "design in every department." As well as adding value to the Debenhams brand, the design further assists in continuing the retail experience beyond the store.

"It's been a pleasure working with Debenhams on this packaging project - they understand how important it is to offer their customers high quality and aesthetically pleasing gift options that will extend their brand well beyond the point of purchase," said Dane Whitehurst, Burgopak's Creative Director. "We believe the new design will assist in promoting brand loyalty and enhancing their design offering."

The new Debenhams gift card boxes are an alternative to the pre-existing range of celebration and greetings card packs. Sold at £1.00 or free with gift card purchases over £50, the packs are available now in Debenhams stores across the UK.