Allatini - a leading heritage brand in Greece, operating in the flour and biscuits segments - collaborated with CB'a on its rebranding.
The agency created a unified common graphic style using flour as a master ingredient.
Switching from a staple product positioning to a "home-made" sensibility, the flour redesign gives the iconic "a" symbol a place of choice.
Also applied to the different segments, it is naturally associated to elements illustrating a real "moment of preparation."
Blue remains the main brand identifier, supporting a design which highlights the know-how of the historic beloved brand and involves consumers on an emotional level.