New York based creative studio Trollback + Company designed the opening title sequence for the highly anticipated nightly commentary show, Countdown with Keith Olbermann. Considered one of the most progressive voices in the media, Olbermann returned to cable television June 20 on the Al Gore-helmed network Current TV.
Countdown's move to Current TV opened up the opportunity to upgrade the show's design to fall in line with the branding of the network. The creative team at Trollback focused on bringing the Countdown brand to a new sophisticated level that would speak to the existing fan base and reach a new audience.
The opener features Olbermann in an evening urban landscape surrounded by luminous elements appropriate for the new primetime slot. The final design was a sleek, updated version of the previous look and translated across all media and marketing of the show including website design, promos and print.