Autodesk announced the winner of the Autodesk Design Award in Ferrari's international student design competition, the Ferrari World Design Contest. Students Kim Cheong Ju, Ahn Dre and Lee Sahngseok from Hongik University received the Autodesk Design Award for their innovative use of design software.
Ferrari and Autodesk also recognized the overall winning teams for their visionary designs of the Ferrari of the future including: Hongik University (Republic of Korea) - first place, IED (Italy) - second place, London Royal College of Art (United Kingdom) - third place. A special award for Innovation and Technology was also presented to Jiangnan University (China). The awards were presented at Ferrari's headquarters in Maranello, Italy.
"Nurturing the creativity of young people is a fundamental strategy in every walk of life," commented Luca di Montezemolo, Ferrari Chairman. "The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future."
The Ferrari World Design Contest challenged students from 50 prestigious international design schools to create the Ferrari of the future, called a hypercar, using the latest generation technologies and materials while preserving the legendary performance and elegance associated with the iconic Ferrari brand. Seven finalist teams were selected, each creating a virtual 3D model of their proposed hypercar using Autodesk Alias software as well as a 1:4 scale physical model. Submissions for the Autodesk Design Award were judged on several aspects, including the use of software to facilitate team collaboration, the use of design software and its advanced capabilities, and for the best quality and visual appeal of the finished hypercar design.