Amsterdam Worldwide has been appointed as agency of record for the Netherlands luxury superyacht builder, Feadship. Globally recognised for its custom-built motor yachts, Feadship gained international acclaim more than 60 years ago, when a firm foothold was established in the US during the post-war economic boom. Previous owners include Henry Ford and Malcolm Forbes. Since then, Feadship has expanded as a global market leader. The companies that make up Feadship, each well over a century old, are united in their passion for quality and attention to detail, putting Feadship at the forefront of naval design, innovation and technology.
Amsterdam Worldwide is tasked with all aspects of on and offline work, including digital strategy and creative execution, for the Feadship brand.
"Feadship has a distinguished heritage and is renowned for quality and craftsmanship," commented Brian Elliott, founder and chief executive of Amsterdam Worldwide. "We will leverage its reputation as an exclusive brand and grow awareness of its custom design, build and charter services in existing and new markets. More than yachts, Feadship builds dreams for a very select few."