Design the New Business, a short documentary about how the design mindset is helping to evolve business thinking, is released online.
Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today, through interviews with educational experts, inspiring design consultants and industry leaders such as Volkswagen, Intel and Philips. Design and business can no longer be thought of as distinct activities with individual goals.
The film examines how are they joining forces by bringing together an international collection of design service providers, education experts, and businesses that have incorporated design as part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship, and how it needs to continue evolving to meet tomorrow's challenges.
The documentary has already made it to the official selection of several esteemed film festivals such as Design Indaba Filmfest, and has been screened in many more locations around the world.