Nike Sportswear is the casual fashion arm of Nike. Over the years, Hybrid Design has created several look books for Nike in a variety of categories. Their most recent work is for Football, specifically for Nike's new line of Club inspired clothing. The second is for their Track & Field, and specifically, running sportswear.
For track & field, Hybrid Design created a storybook that explored the rich tradition of excellence at nike running, starting with Prefontaine and Bill Bowerman, and how that legacy lives on, through their athletes and products. The look book is a piece that evokes nostalgia and the determination, passion, and guts of athletes from the past, through the athletes of today, such as Ashton Eaton and Alyson Felix on the track, and in the running crews Precinct 5, the NYC Bridgeburners and Run Dem Crew on the streets.
For football, inspired by memorable team moments, amazing history and their dedicated fandom, Hybrid Design created a storybook showcasing the current and future superstars of each club. The Brazilian and French National teams are represented as well as the club teams FC Barcelona, Inter Milan, and Manchester United, as well as individuals such as Alexandre Pato (Brazilian National Team), Yann M'Vila (French National Team), and Thiago Alcantara (FC Barcelona).