Mohawk has released a comprehensive new printed tool designed to serve as a hands-on resource for the creative community. A Maker's Field Guide to Texture and Color aims to inspire and educate printers, designers and end users, and to demonstrate how using high quality materials, such as textured and colored papers, can transform printed communications from 'Good to Great.'
This comprehensive resource was created by Hybrid Design of San Francisco, CA, and will be the definitive guide to using texture and color to amplify printed projects, underscoring the importance of using materials as a powerful communication tool.
"The competition to command an audiences' attention has risen to a fever pitch," commented Dora Drimalas, Principal of Hybrid Design. "Audiences are overwhelmed, bombarded with more-more-more, with less and less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication."
Featuring stunning photography by Kennett Mohrman and David Prince; extraordinary illustrations by Lab Partners and Olimpia Zagnoli; and printed examples featuring a variety of makers and creatives that have been featured in past issues of the Mohawk Maker Quarterly, the guide is a must-have for anyone who loves working with paper and print. It showcases thoughtful content and compelling design, and features everyday printing techniques on a variety of distinctive colored and textured papers to demonstrate the beauty and technical quality of Mohawk's expansive Text & Cover portfolio.