The BMW i8 Concept, BMW i3 Concept and MINI Rocketman Concept have been presented with the 2012 Green Good Design Award for sustainable product design. This is the first time a BMW Group product has been among the winners of the annual prize.
The design of the BMW i8 Concept embodies the flawless interplay of technology and aesthetics. Its design language and low-slung silhouette exude a feeling of dynamic prowess. Large windows and exposed aerodynamic features offer an unobstructed view of the car's innovative lightweight construction, showcasing its commitment to maximising efficiency. Its athletic character is also advertised by the state-of-the-art design of the interior, whose stand-out features are its rigorous driver focus and use of renewable raw materials.
The design of the electrically powered BMW i3 Concept offers an immediate indication of the car's attributes. The i3 represents the dynamic interpretation of a visionary car for urban areas. Its futuristic one-box design provides maximum interior space on the smallest possible footprint. This innovative set-up allows the clear design of the interior to generate a feeling of freedom and openness and, in so doing, create a fresh and expansive perception of space.
The exterior appearance of the MINI Rocketman Concept picks up on the unmistakable design language of the classic MINI, while the concept's overall form combines traditional values with innovative automotive design. The concept is a 3+1-seater with three doors and an exterior length of just over three metres. The MINI Rocketman Concept meets the demands of the mobile urban lifestyle of the future by exemplifying MINI brand values in their purest form. Clever functionality, smile-inducing agility, exceptional efficiency and irresistible design come together in an immensely attractive and ground-breaking small car concept for the premium segment - and retain an authentic MINI identity in the process.