Brandimage designed the new business lounge Air France at Paris Charles-de-Gaulle airport. The new lounge allows Air France to accentuate its position as a high-end airline that is mindful of its clients' comfort.
Air France's longtime partner Brandimage imagined this lounge as a harmonious stroll that offers a fluid layout for the different areas and services. Inspired by a park, the new lounge offers a true break from the airport's environment.
The architectural concept was developed by Brandimage, in partnership with Noe Duchaufour-Lawrance, as a contemporary reinterpretation of the language of plants. The shapes, materials and colors (shades of grege, green and ochre) evoke the organic world. Golden light, perforated wood, plant-based pointillism, overstitched leather, sculpted corian, a colorful palette, a subdued atmosphere, everything is natural, naturally.
The space is organized and structured, as if organically, by the flow of movement: taut lines and curves accompany the eye and favor wellbeing by preserving intimacy without closing off the space.
The lounge was carefully designed around the high-end lounge's palette of services, in a variety of atmospheres that preserve each person's privacy and freedom.
An a la carte offer organized around dedicated spaces, with numerous relaxation areas divided islands creating diversity and rhythm. Seating is organized around tables with permanent reading lights allowing guests to work and plug in their computers or mobile phones. Certain seats pivot to allow traveling companions the option of face-to-face conversations.
Catering is offered in a cozy area where woods and shades of ochre create an appealing, comfortable feel. A unique relaxation space offers a true rest area with comfortable banquettes lit by organically inspired candelabras; guests' privacy is protected by discrete partitions in organic shapes.
The multimedia area opens out onto the lounge, self-service iPads and computers are available; there are also numerous workstations. An entire area is dedicated to wellbeing with 10 shower stalls and 3 Clarins Treatment rooms. A separate VIP area can be privatized for important guests; it is open to all when not privatized and catering is available in this elegant area framed by a ribbon of light.
This new lounge intended for Premium (predominantly Business) clients of Air France and its partners, will be able to simultaneously accommodate more than 600 guests in an exceptional setting. An evocation of freedom, choice and harmony, the lounge offers travelers a unique experience, a comfortable and reviving interlude in their travels.