Red Dot has named Mercedes-Benz as the Red Dot: Client of the Year 2012. The award acknowledges the particularly innovative and leading-edge marketing and communications work undertaken by the brand represented by the three-pointed star.
"The Mercedes-Benz brand has long been established as a global premium brand - thanks both to its unique history and to the boldness it has shown in setting new quality standards with its consistently self-assured product design," commented Professor Dr Peter Zec, initiator and CEO of the red dot design award.
"In terms of its communications, too, Mercedes-Benz has remained true to its motto of 'The best or nothing,' and is therefore a very deserving recipient of the title 'red dot: client of the year 2012.'
Mercedes-Benz has once again shown just what it can do: this coveted distinction, which is not something that can be applied for, underlines the automotive icon's ambition to lead, in what is a highly competitive business."