MPC Creative Director Jake Mengers teamed with adam&eveDDB to create a futuristic, fully CG spot launching the new Superleggera Edizione Tecnica, which was unveiled at the Paris Motor Show.
We join the film partway through the formation of a supernova. It starts with a galaxy of car parts floating in a static environment before coming together in a final implosion; ending with the new car engulfed by a shockwave of blue light.
"It was a great project to direct, from the intimate detail of the state of the art Lamborghini parts through to creating our very own supernova from scratch," Jake commented
Lamborghini supplied intricate CAD data of car parts, which MPC meticulously converted to CG, ensuring the film remained true to life. During the opening sequence the car parts were utilised, combining a macro photography style with emotive scenes such as a screw head imitating a dawn sequence.