Group 4 Brings Miracle-Gro Gro-ables Seed Pods to Market

Group 4 Brings Miracle-Gro Gro-ables Seed Pods to Market

Developed by Group 4 for the Scotts Company, Miracle-Gro Gro-ables Seed Pod is a breakthrough product for the edible gardening market.

Gro-ables Seed Pods were specifically developed to create an ideal growing environment through a uniquely designed "pod." Each pod contains: seeds placed at the proper depth, growing material to protect and release moisture to the seed, and plant food to deliver continuous nutrition to seeds.

Extensive research with gardeners and non-gardeners provided valuable input to design direction. The final design was built upon a tapered "acorn" shape for easy handling and intuitive planting in a biodegradable, sanitized and sturdy pod material.

The Seed Pod design also features a custom packaging solution which provides secure pod shipping and storage, and a wide pod "brim" to mark the ideal planting depth.

"Helping Scotts visualize and bring the breakthrough Gro-ables concept to the market embodies the essence of our core capability and demonstrates the results of our proven process of innovation," commented Frank von Holzhausen, President of Group 4. "We are pleased to have had the opportunity to work once again with The Scotts Company on such an exciting project."

filed under: Packaging Design
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