Colourful Designs Dynamic Modern Visual Identity for Family and Childcare Trust

Colourful Designs Dynamic Modern Visual Identity for Family and Childcare Trust

Colourful Design Strategy has created the visual identity for Family and Childcare Trust, a new charity created from a merger of the Family and Parenting Institute and the Daycare Trust.

The design draws on the charity's values: always intelligent and pioneering, while at the same time approachable and grounded in the realities of family life. The central motif in the visual identity is a graphic pin-wheel which was selected because it is a positive symbol of childhood. The shape is used to represent diverse family structures, and provides the starting point for a geometric visual language which is toned up or down to suit either community or policy audiences.

"The project was all about combining gravitas and charm in an identity that needs to work across different channels, audiences and initiatives," said Emily Penny, Brand Consultant and Co-founder of Colourful. "The aim was to stand out in the sector as a dynamic and modern brand."

Colourful created the visual identity, corporate brochure, event materials, website holding page and a new research report. The studio is also advising on the brand architecture including the development of more public-facing campaign identities.