Struck has developed ASICS's new digital training campaign, which offers a fresh take for the online training world. With this new program, athletes will be able to easily share and create training content within a like-minded community of athletes.
Struck's design for the ASICS America digital training program is influenced by insights gleaned from the online music industry. Because the music industry is busting at the seams with content, they've learned to organize it in a user-friendly way. Struck applied this same approach by allowing the online training community to create workout "playlists" comprised of individual exercise videos.
Athletes and trainers can upload their own exercises for consideration as part of the overall training mix. This allows trainers to extend their own online brand and reach new audiences. With shareable user content, this new platform creates a community meant to inspire, true to the ASICS brand.
"The Struck team prides itself on leveraging key insights to produce powerful creative solutions," commented John Gross, Struck Account Director and lead strategist on the ASICS America account. "For example, because we anticipate most users will curate their playlists on their desktop and then use their smartphone to access it while at the gym, we've created a mobile-friendly and responsive site to tap into these behaviors."