Frost* Creates Graphics for CBA Melbourne Office

Frost* Creates Graphics for CBA Melbourne Office

The Frost* Environments team recently completed a new project for employees at Commonwealth Bank's Melbourne call centre. Working in collaboration with Davenport Campbell, the agency was commissioned to animate the newly refurbished activity-based workplace, whilst inspiring and engaging staff who are often working on intense, monotonous tasks.

The scope of work included signage and way-finding for the seven level development, alongside super-sized environmental graphic backdrops that added a distinctly Melbourne identity to the inner-city office. The concept involved visually breaking up the building's floor plate by referencing urban-laneway culture in work zones and parklands and nature in the break-out spaces.

Working closely with New York based illustrator James Gulliver Hancock, they established sub-themes of work, rest and play to tell the everyday stories of the city's inhabitants, with a fantastical twist. Hidden pockets of quirky detail were incorporated at a micro-scale, as a cheeky nod to the city's laneways where there is always something new to discover. A graphic language formed from iconic Melbourne architecture also helped embed the signage firmly into its location.