As classic tales of self-discovery and personal growth go, a discarded plastic bottle makes an unusual protagonist, but the VFX team at MPC collaborated with MJZ's Victor Garcia to help to bring just such a character to life in the latest for The Ad Council.
Beautifully shot by Garcia, and concepted by agency Pereira & O'Dell, Journey is a stirring :60 that follows the cross-country travels of a tiny plastic bottle with big dreams.