Journey - MPC, Pereira and O'Dell, and MJZ Create an Unlikely Hero for Ad Council

Journey: MPC, Pereira & O'Dell, and MJZ Create an Unlikely Hero for Ad Council

As classic tales of self-discovery and personal growth go, a discarded plastic bottle makes an unusual protagonist, but the VFX team at MPC collaborated with MJZ's Victor Garcia to help to bring just such a character to life in the latest for The Ad Council.

Beautifully shot by Garcia, and concepted by agency Pereira & O'Dell, Journey is a stirring :60 that follows the cross-country travels of a tiny plastic bottle with big dreams.