Pierini Creates Packaging for New Brahma

Pierini Creates Packaging for New Brahma

Pierini Partners has designed the identity and packaging of the new Brahma.

"Brahma is a young brand essentially and always seeks to interpret the mind of its consumers," commented Adrián Pierini, creative director of Pierini Partners. "This principle underlies the chromatic color palette, in the choice of the reference beer image and its mode of intervention, in the volumetry of the logo and the complementary threads that give splendor to it."

Although it's composition structures keep their balance and clarity of the original reading, Pierini has intervened in the layout styling forms, incorporating modern fonts and a big dose of silver, which manages to transmit in an effective way the message of freshness and innovation of the brand.

Pierini Partners

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