Cartils has designed the new bottle and label for Schulp. Considering that the Schulp fruit juice is well-known for its overall passion for fruit as well as its artisan local production, the new packaging needed to reflect these product promises.
The challenge was to create a unique and successful bottle shape. The branding needed to attain a premium positioning without losing the natural feeling or authenticity. The organic shapes of the neck and wide opening ensure the brand to be accessible and pure, while the solid foot of the bottle accentuates the solid and reliable character of the brand.
The label contains organic elements and has a subtle, natural texture in the background. The balanced and symmetrical layout that allows more logo standout, accentuates the high quality of the Schulp fruit juices.