Indiegogo Unveils New Branding and Website Redesign

Indiegogo Unveils New Branding and Website Redesign

Indiegogo has unveiled its new brand identity, including a new logo and fully redesigned website.

Indiegogo's new dynamic logo embraces the customer in a unique and original way. Filled with an image from a prior Indiegogo campaign, it represents the company's mission to work hand-in-hand with campaigners to democratize finance and give people around the world the power to fund what matters to them. To highlight the breadth, depth and reach of its ecosystem, the logo showcases a different campaign every time the user refreshes the screen.

The redesigned website builds on these visual themes by featuring rich integration of photography, video and success stories. The website also enhances the user experience with upgraded capabilities for exploration and discovery.

Indiegogo Branding 02

"We wanted our new identity to reinforce our commitment to engaging with campaigners and funders alike," commented Shannon Swallow, Head of Marketing Communications, Indiegogo. "Our goal is for every aspect of engagement with the Indiegogo brand experience to create a feeling of collaboration and empowerment."