i29 recently designed two retail spaces for Frame Publishers. The Frame Store offers a three-dimensional experience of the magazine - a creative and innovative universe that surprises and inspires.
The world of Frame shows what good design can do, and is a celebration of beauty, functionality and accessibility through timeless products. The Frame Store will stage new talents, new products and new brands from various genres. Fashion, art and design sit alongside media, beauty and food.
The interior of the canal-side store is just as inspiring as its innovative products. The monumentality of Zuilenzaal - an attraction in itself - has been heightened through an intervention by i29. Transforming the space into a mirrored universe, the award-winning designers elevate and reflect its grandeur.