Organized by AIGA San Francisco, My Trademark Can Beat Up Your Trademark is a brown bag discussion looking at the legal implications of creation successful brand identities.
Linda Joy Kattwinkel, Intellectual property and arts attorney with Owen, Wickersham & Erickson and Shel Perkins, Management Advisor at Shel Perkins & Associates will lead the session.
The talk will examine the essential elements that make an identity strong or weak from a legal standpoint.
They'll discuss the strategies for avoiding infringement and defending trademarks in a crowded and competitive marketplace, as well as the limited situations in which the laws of fair use and parody allow trademarks to be copied.
more: aigasf.org (100)