Archi-preneurs - Smart Strategies for Small Practices

Archi-preneurs: Smart Strategies for Small Practices

The Royal Institute of British Architects' small practitioner's conference, Guerrilla Tactics, will be held November 11-12 at its central London HQ.

The theme of this year's conference is "Archi-preneurs - Smart Strategies for Small Practices."

"The Guerrilla Tactics event is about the spirit of smallness, about optimism and opportunity," commented Architectural Review (AR) Executive Editor Will Hunter, the curator of the conference.

"In lots of industries today, the most creative ideas are coming out of really little companies. Now that we're emerging from recession, the conference will be about 'how to 'thrive', not 'how to survive.'"

In the first keynote session, Farshid Moussavi from Farshid Moussavi Architecture and David Saxby from Architecture 00:/ will debate 'Practice in the 21st Century', with a discussion led by Professor Nigel Coates. In another keynote, the former senior policy advisor to David Cameron, Rohan Silva will talk on 'Demystifying Entrepreneurship'.

The morning sessions will explore different ways for small practices to operate: 'Practice Models' will look at a range of organisational structures, from urban collectives to rural workshops; and 'Diverse Directions' will examine how architects can deploy their spatial and strategic skills in other design disciplines.

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