The Red Dot Award: Product Design 2015 jury awarded the sought-after seal of quality for good design to 1240 products. Only 81 entries were bestowed the honour of the top award, the "Red Dot: Best of the Best", while 122 won an Honourable Mention for a particularly well-executed aspect of design work.
"Innovation is not always visible with the naked eye. Often it is hidden aspects, such as a refined technology inside the product or an improved combination of materials, that constitute a lucid and sometimes brilliant new development," commented Professor Dr Peter Zec, Founder and CEO of the Red Dot Award. "We can therefore count ourselves lucky that year after year we are able to appoint an expert, experienced and high-profile jury that doesn't miss a beat. All those who are successful before this jury have invested a lot of time and understanding into the product submitted. They are completely deserving of their reward, which permits them to use the globally recognised seal of good design."
The products participating in the competition originated from 56 countries in total, making them even more international than the jury. In order to respond to this year's diversity in a professional manner, the number of product categories was increased to 31.
New categories such as "Materials and surfaces" and the new independent categories for "Watches" and "Jewellery" allowed for a discerning evaluation process.
The award ceremony will take place on June 29, 2015. The laureates of the Red Dot: Best of the Best will be honoured during the gala in Essen's Aalto-Theater.