Audi has been named as the 'Red Dot: Brand of the Year 2017' for its consistent decisiveness in brand management and its effective collaboration with creative partners. The company received 14 Red Dots as well as five Red Dot: Best of the Best awards, all of which are testament to the brand's communicative lead.
"Audi has been amongst the top players in the creative industry for many decades, not just this year," stated Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. "The company's communication measures stand for good design, for innovation and for creativity. I want to congratulate Audi sincerely on this special award!"
From the entire brand presence to online advertising and classic TV spot advertising - Audi campaigns are striking and stand out from the competition. With the help of the agencies Strichpunkt, KMS Team and Blackspace, the company created a new corporate design this year entitled "Audi Brand Appearance - from monologue to dialogue," which has won a Red Dot: Best of the Best. The design was created for all brand areas and can be used both in analogue and digital media.