Troika has added Meredith Levine to its roster as Senior Analyst reporting to Susan Kresnicka, Anthropologist and the head of Troika's Research and Insights Team. Meredith specializes in fandom and media and is a critical part of the team conducting a yearlong study of fandom at Troika.
Prior to Troika, Meredith worked at ZEFR as their "fanthropologist" - researching and writing extensively on YouTube sub-cultures and fan-based communities to inform brands and media companies for better owned, earned and paid media strategies.
Meredith's work at Troika will focus on building and sustaining fandom for the agency's roster of entertainment and sports brands and media companies. As a Senior Analyst, Meredith will work with Troika's strategists and creative directors to inform more effective, fan-focused brand and marketing strategies.
"We made the concerted effort a couple of years ago to make media anthropology the foundation of our brand-building and consumer marketing practice given the growing autonomy of audiences today," stated Dan Pappalardo founder and CEO of Troika. "Fandom is one of the central themes driving engagement and Meredith is an important addition to Susan's team, as we help guide our clients to find new opportunities amidst the changing media landscape."
Meredith is a regular speaker at fan conferences including Comic Con, Comikaze and Vidcom. Last fall she gave the keynote speech "Behave Like A Human: Why Fans Matter and Authenticity Rules" at YouPix Con in Sao Paulo, Brazil. Last month she was a panelist at San Diego Comic Fest "Social Fandom and the Power Shift To Fans". Her research expertise include; fandom, transmedia storytelling, emerging platforms and themed entertainment.
Meredith holds a master's degree in Critical Media Studies from UCLA, where she focused on fan studies. Her undergraduate degree is in Communications and Culture from Indiana University.