Universal Everything Creates 360 Degrees Weather Installation for London Collections Men

Universal Everything Creates 360 Degrees Weather Installation for London Collections Men

Universal Everything has designed an immersive presentation for travel luxury brand MCM for their Spring-Summer 17 capsule collection with Christopher Ræburn. The installation was created through the unique combination of radial architecture, large scale video, atmospheric lighting design and using the inventive screen format hologauze, a super-fine projection material that creates a holographic illusion.

The multi-sensory installation immersed models and attendees in an uplifting journey through pop-digital weather systems. Inspired by the organic behaviors in nature and powered by mathematics, the video presented abstract graphic rain, clouds and wind as it traverses the varied terrain of the global nomad.