Commissioned by the client to design future stores, TRIAD China redefined brand values and core design features for this first roll out opportunity. Lava stone walls, natural wooden surfaces and an overall clean, bright design style reflect the fresh and healthy image and the REAL FOOD approach of the brand. Painted wooden crates serve as lighting features and brand recognition factor and white brick walls featuring rough wooden surfaces deliver a farm-like feel that invites customers to enjoy healthy and safe food in a welcoming environment.
The space is light and transparent, opens up towards the outside with its façade, a full height glass front. Grouped seated and communal tables underneath the suspended atmospheric crate lighting encourage social interaction and manifest the CELEBRATION OF REAL FOOD.
A farm window frame by the entrance features a live stream video to one of the Hunter Gatherer farms in Yantai, Shandong, authentic and honest. Customers can witness what is going on at any moment at the farm: vegetables being picked, plants being watered, trucks loaded. Weather information and other interesting data feeds provide a genuine update on the current situation on location.
Photography: KAE Collective