TRIAD China has created the brand identity for Stone Fresh, the US based healthy lifestyle brand. The studio also designed their first two stores in Mainland China.
The Stone Fresh offers American influenced recipes for healthy, fresh frozen yogurts, juices and energy snacks. The design language was strategically developed to communicate the brands values.
At the Stone Fresh stores, customers are invited to a relaxing journey, getting away from their daily rush. The logo is inspired from the shape of cupped frozen yogurt, and represents a layered, mountainous shape. It reminds the customers of the 'Get Away' concept. The brand's visual identity is composed of a vibrant color scheme, expressed throughout the entire space and featured on all product packaging and digital platforms. The accented purple color, contrasting the different nature tones, delivers an out of a fairy-tale feeling: refreshing, fun and inviting. It has also become the brand's signature color that differentiates it from competitors on the market.
The leitmotif features a 3D origami interior and graphic forms, contributing to the playful atmosphere and visual depth. Following the path made of earthy toned hexagonal tiles; the visitors are embarking on a journey into a mountain-forest landscape. Against a light blue wall with snowflake patterns, the triangular 'yogurt mountain' in 2 shades of purple houses the 10 uniquely designed fresh flavours of frozen yogurt. In the center of the store, lies the camping van trailer for various toppings, surrounded by wooden picnic furniture, cone trees and swings.
The modular design approach allows a continuous application for the brand's future store implementations, for varying store sizes and potential product category expansion.
Photos: Courtesy of Triad