ICA LA Collaborates with Mark Bradford on New Visual Identity

ICA LA Collaborates with Mark Bradford on New Visual Identity

The Institute of Contemporary Art, Los Angeles (ICA LA) has today unveiled a new logo and visual identity designed in collaboration with renowned artist Mark Bradford. Bradford was unanimously chosen by ICA LA to reinterpret the museum's visual identity on the occasion of their recent name change from Santa Monica Museum of Art and planned move to a new location in downtown Los Angeles.

Evoking the brightly colored posters found along the streets of the city, Bradford's design derives from a sensibility that is unique to the urban landscape of Los Angeles. The new identity captures the vibrancy of ICA LA as the museum redefines its programming and reinvents its future space in the downtown Arts District. Opening fall 2017, the 12,700-square-foot location - designed by wHY, under the direction of founder Kulapat Yantrasast - will house expansive galleries, an education annex, indoor/outdoor café, and a garden.

"Mark's dynamic logo not only captures the spirit of ICA LA and conveys a sense of place, but also provides immense inspiration as we envision our new identity and home," commented Elsa Longhauser, ICA LA Executive Director. "We are thrilled to collaborate with our longtime friend and colleague as the museum embarks on this exciting chapter."

Institute of Contemporary Art, Los Angeles

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