Butterfly Cannon has designed an innovative packaging for Bulleit Bourbon - a Kentucky straight bourbon whiskey, with a high-rye content and iconic frontier inspired bottle.
The Lewis Bag is a small sack with triple-stitched seams, which when pounded with a mallet is perfect for creating the crushed ice, integral to making Bulleit's signature serve, The Bulleit Mint Julep. Made from 16oz canvas, the bag features a magnetic closure to retain the iconic bottle shape, detailed with oversized, hollow brass rivets inspired by the brand's utilitarian brand universe.
The bottle's branding is echoed in the layout of the bag's screen-printed graphics and crooked embossed leather label and as a finishing touch, uncoated cardboard tags, held on a leather strap include instructions on how to make a Kentucky Mint Julep.
"Bulleit's down-to-earth attitude drove the need for our gift packaging to have a necessary and functional purpose," commented Jon Davies, Creative Director at ButterflyCannon. "Our bespoke Lewis Bag design does exactly that, giving the consumer the ability to smash their ice with ease for every serve. Its figure hugging design with graphics reflecting those on the bottle ensures the consumer recognises the iconic bottle on shelf without actually seeing it."