Butterfly Cannon has created limited edition packaging and communications for VOYA, a luxury organic spa brand based in Co. Sligo, Ireland, that combines the 300-year-old Irish tradition of seaweed bathing with a 5-star global spa experience. The brief was to create a luxurious aesthetic that was also simple and impactful enough to extend across a range of different SKU's and associated communications materials.
The common ingredient across all of VOYA's products is the wild seaweed harvested by hand from the deep, clear waters off the West Coast of Ireland. In order to communicate this intimate connection to the sea and nature, Butterfly Cannon created an abstract work of art inspired by the soft, organic forms of the seaweed itself and the flowing waters of the ocean.
Deep, dark blues and greens subtlety blend together and are overprinted in different intensities over a metallic substrate, that makes the design shimmer and shift in the hand, as if you are looking up from the ocean depths through fronds of seaweed to the softly diffused light of the sun above. Whilst a subtle, organic texture within the design adds depth and luxury to the pack and vivid highlights of gold creates festive celebration and drama on shelf.
The same piece of art was able to be adapted and used across VOYA's entire range of products and Butterfly Cannon also created the key visual for the festive communications campaign.
"By getting to the heart of what's important to VOYA and exploring material and finish, we have created design that has both depth and rich detail in the hand, whilst being simple and impactful on shelf," commented Arron Egan, Creative Director at Butterfly Cannon.