The Design Museum's new exhibition 'California' will bring together political posters, personal computers and self-driving cars to reveal how this culture of design and technology has made us all Californians. The exhibition will also look beyond hardware to explore how user interface designers in the Bay Area are shaping some of our most common daily experiences.
"Designed in California" is the new "Made in Italy." While California's mid-century modernism is well documented, this is the first exhibition to examine the state's current global reach. Picking up the story in the 1960s, the exhibition charts the journey from the counterculture to Silicon Valley's tech culture.
Its central idea is that California has pioneered tools of personal liberation, from LSD to skateboards and iPhones. The exhibition will be on view from May 24 to October 15, 2017.