Unitron Wins Two 2017 Red Dot - Product Design Awards

Unitron Wins Two 2017 Red Dot: Product Design Awards

Unitron has received two 2017 Red Dot: Product Design Awards for Moxi Now, world's smallest wireless receiver-in-canal (RIC) hearing instrument, and Stride M, the smallest member of Unitron's Stride family of behind the ear (BTE) hearing instruments.

The Moxi Now hearing instrument, recognized as Red Dot: Best of the Best, is designed to make the patient experience simple and enjoyable. The world's smallest wireless RIC hearing instrument represents the perfect combination of aesthetic and functional design. Unitron's product design philosophy puts the patient at the centre of design innovation. This is evident from the hearing instrument's physical design to the enduring value of its performance. Tiny, beautiful and shaped through an organic and smooth design language, Moxi Now provides wearers with all day comfort.

"In the design of Moxi Now, we approached the hearing instrument's performance with the same human-centred philosophy that governs its design," commented Andre de Goeij, Unitron Director of Product Management and Product Marketing. "The result is an exceptionally well designed, fully automatic device that wearers can set and forget, allowing them to enjoy natural sound with a focus on conversation. The real-world data on a patient's listening lifestyle, captured by Moxi Now, also provides healthcare professionals with new insights to improve the wearer experience, create deeper engagement and personalization and ultimately improve quality of care."

Stride M, released in the Spring 2016, is Unitron's smallest BTE, while offering the highest output of any 312 BTE in the industry. "Wearers of the Stride M hearing instrument require more power, which typically comes at the cost of a larger size," de Goeij explained. "However, our design teams understood that patient acceptance begins in the hand. They embraced the design challenge to put demanding performance into a small, powerful BTE, with a beautiful and comfortable design and a single easy-to-use control for those with dexterity challenges. It is fabulous to see their exceptional work recognized by the Red Dot jury."

filed under: Industrial Design
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