typotherapy has created the new Identity for Integrated Display Group, a leading-edge international consultancy that creates brilliant displays, fixtures and retail environments. With the continued growth of the company and the completion of IDG's new headquarters, typotherapy was commissioned to reposition the organization as an industry leader.
Moving away from acronyms, the studio developed an iconic logotype and an overlapping marque with a unique personality that represents the essence of IDG and it's mission to create engaging and memorable retail experiences and retail environments.
In tandem with the new logo design, typotherapy created a new website, full stationery set including foldable business cards, letterhead and custom presentation folders, along with an elegant slip covered promotional package that reveals a flash drive and business card to hand out to prospective clients. typotherapy also created a sixteen foot wall graphic of the new identity along with an illuminated ground mounted sign at the entrance of their new headquarters.