Sail Creative Rebrands Curious Festival

Sail Creative Rebrands Curious Festival

Sail Creative recently worked on a bold and exciting rebrand for an LGBTQ arts festival in the North East. The studio deconstructed the LGBTQ flags, using their shapes and colours to represent unity and diversity.

Sail Creative focused on a complete brand revolution, and wanted to create something that supported exploration and culture. The studio experimented, collaborated and explored various routes, including symbols, 'reveal' and patterns, until reaching the final idea of 'deconstruction.' They wanted the brand to challenge perception and regimes, and represent connections, culture and pride to capture the LGBTQ community.

Using the individual LGBTQ flags, shapes and colours, and bringing them together, the brand concept is deconstructing labels and bringing them together to represent unity, diversity and difference. This captured the Curious values, whilst creating a strong and exciting visual language that translates easily across print and online communications.

The identity uses solid colour and shapes to create impact. The bold colors, shapes and fluid compositions seen throughout the identity come together to represent constant exploration and experimentation. The identity is a call to action, to gather communities to explore and celebrate LGBTQ culture throughout the festival.

filed under: Branding Design
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